THIRTY TIGERS AND TRIPLE 8 MANAGEMENT PARTNER WITH SONY MUSIC FOR NEW IMPRINT, TRIPLE TIGERS RECORDS
MONDAY, OCTOBER 10, 2016 - 10:30AM
NASHVILLE, Tenn. – Nashville-based artist development and marketing company Thirty Tigers and Triple 8 Management have entered into a strategic partnership with Sony Music Entertainment to create Triple Tigers Records, a new label imprint focused on country music that will be led by veteran radio promotion executive Norbert Nix, it was announced today.
The imprint’s first signing is Russell Dickerson.
The formation of the imprint builds upon the successful collaboration among Thirty Tigers, Triple 8 and Sony Music across multiple project releases over the last five years, including now Columbia Nashville artist and Triple 8 client, Chase Rice. Thirty Tigers and Triple 8 teamed to release Rice’s 2014 Ignite The Night, with Norbert Nix and Columbia's radio promotion staff added. The album was certified Gold, crossing 800,000 albums sold, and resulted in two Top 5 Billboard singles at Country radio—one of which is RIAA-certified Platinum.
Nix will serve as general manager for Triple Tigers and oversee a dedicated promotion staff for the imprint. Previously he spent more than a decade with Sony Music Nashville driving airplay for numerous hits from the label group’s artist roster in a series of promotion roles. Most recently he was VP of promotion for Columbia Nashville, where, as part of his responsibilities, he worked closely with Thirty Tigers and Triple 8 on the promotion campaign for Rice.
"I’m very fortunate to have formed significant relationships with country radio programmers over the years, as we’ve worked together developing hits and breaking artists," said Nix. "Russell Dickerson is the next chapter in that relationship. The decision to sign Russell to Triple Tigers Records was unanimous, as we believe in his great music and star potential. I look forward to engaging in this quest with David, George and Bruce."
Thirty Tigers has been key in the early development of Rice, Old Dominion, Aaron Watson, Granger Smith, Sturgill Simpson, Jason Isbell and more, while Triple 8 has broken Eli Young Band, Sam Hunt and Chase Rice. Nix has decades of breaking country radio singles. Triple Tigers brings together 60 people plus a dedicated full national country radio promotion team, that equals a uniquely strong powerhouse team with track records all around.
In connection with the deal, Thirty Tigers has entered into a long-term extension of its distribution agreement with Sony Music’s independent distribution arm, RED, which also will handle distribution for releases from Triple Tigers.
“We are really enjoying working in the commercial country arena, and we are thrilled to be in business with Sony Music, Triple 8 and Norbert Nix on this imprint,” said Thirty Tigers President and Partner of Triple Tigers Records David Macias. “We have had a lot of success in working with Sony Music, and we are very happy to be expanding and extending our relationship with them through this deal. We've also had a very long and productive relationship with Triple 8, who have been very successful in the country world for some time. And we are thrilled to have Norbert serving as general manager. He is a well-known and highly respected executive who knows how to break acts through country radio. The opportunity for us all to work together on Triple Tigers was a no brainer."
Said Dennis Kooker, President, Global Digital Business and U.S. Sales, Sony Music Entertainment, “We’re thrilled to be extending our successful distribution relationship with Thirty Tigers, and to be joining forces with them for this new imprint. Thirty Tigers is an innovator in cultivating new artists and providing cutting-edge label and artist services, and they have been a great partner in Nashville. We look forward to even more success in working with them and the talented team at Triple 8 Management to develop hit artists through Triple Tigers.”
"Triple 8 and Thirty Tigers are already partners in many ways, so this label was a welcomed step for all of us," said Triple 8 Management's Bruce Kalmick. "Adding in a great leader like Norbert Nix was icing on the cake."
ABOUT THIRTY TIGERS
Founded in 2002 by David Macias and Deb Markland, Nashville-based Thirty Tigers has provided marketing, distribution and management services for a variety of artists including Santana, Lucinda Williams, Patty Griffin, The Avett Brothers, Jason Isbell, St. Paul and the Broken Bones, Will Hoge and many others. In 2014, the business expanded to include a music publishing division.
ABOUT TRIPLE 8 MANAGEMENT
Founded on 08/08/08, Triple 8 Management partners George Couri and Bruce Kalmick have since grown their operations to encompass a 30+ full-time staff with offices in both Nashville, Tenn. and Austin, Texas. Designed to have a highly-favorable manager-to-artist ratio, Triple 8 has a dedicated 13-person staff overseeing marketing in each of the following departments: radio promotion, tour marketing, general marketing, branding, merchandising and digital strategy.
Recent Triple 8 milestones include 10 No. 1 songs across multiple artists at Country radio, three chart-topping Billboard album debuts, major award nominations and award wins from the ACMs, CMAs, CMTs and GRAMMYs. Additionally, Triple 8 has led multiple independently released album launches resulting in more than 1 million in album sales as well as multi-million dollar touring enterprises for new artists—having done so both with and without significant radio airplay.
ABOUT SONY MUSIC ENTERTAINMENT
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Black Butter Records, BPG Music, Bystorm Entertainment, Century Media, Columbia Nashville, Columbia Records, Day 1, Descendant Records, Disruptor Records, Epic Records, Essential Records, Essential Worship, Flying Buddha, Fo Yo Soul Recordings, House of Iona Records, Insanity Records, Kemosabe Records, Latium Entertainment, Legacy Recordings, Louder Than Life, Masterworks, Masterworks Broadway, OKeh, Polo Ground Music, Portrait, RCA Inspiration, RCA Nashville, RCA Records, Relentless Records, Reunion Records, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Vested in Culture and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
ABOUT NORBERT NIX
Music industry veteran Norbert Nix has extensive experience in artist management, publishing, booking, artist development and radio promotion, having worked with Shania Twain, Toby Keith, Jo Dee Messina and many others before his most recent series of posts with Sony Music Nashville. Over the last 10 years, he helped establish RCA artists Chris Young and Jake Owen as radio stars before being promoted to VP of Promotion of Columbia Nashville, where he worked with Maren Morris and Tyler Farr as well as notching more than 20 singles at the top of the charts for superstar Kenny Chesney.
ABOUT RUSSELL DICKERSON
Nashville native and emerging country music star Russell Dickerson is the debut artist on Triple Tigers. Dickerson had an incredible reaction to the release of his single, “Yours” when it was selected for Sirius XM’sThe Highway Find program. Quickly finding himself on the satellite station’s weekly Hot 45 countdown, successfully reaching No. 3.
Soon after, Dickerson released his EP, Yours, which first appeared at No. 2 in the iTunes country store and No. 8 in all genres. It also premiered at No. 1 on Billboard’s Heat Seeker chart and No. 14 on Billboard’s Top Country Album chart. Boosted by the power of his hit single, he landed on the iTunes' Best of 2015 year-end list, TheKnot.com’s Best Wedding Songs of 2016 and Spotify’s #SpotifySpotlight 2016.
With more than 20 million streams on Spotify, 2 million views on YouTube and skyrocketing social media, followers have amassed helping Dickerson quickly find himself touring with the likes of Canaan Smith and Billy Currington, as well as joining Florida Georgia Line on their cruise for the second year in a row. In addition, Russell got to have that moment that every artist dreams about – debuting at the Grand Ole Opry.